» #13 Vytrácajú sa z automotive marketingu emócie?

S Richardom Mikušom sme rozobrali automotive segment. Pýtali sme sa, čo by mala obsahovať dobrá kampaň. Aký je rozdiel v marketingu pre prémiovú značku od tej mainstreamovej. Tiež nás zaujmalo, čím sa treba riadiť pri kúpe auta a dotkli sme sa aj dilemy benzín versus nafta. Na záver sme analyzovali fakty a mýty v automotive oblasti.

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